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Alfaparf Milano was founded in 1980 by Roberto Franchina, who wanted to offer to salons around the world products of high quality, effective and easy to use. Independent since the very beginning, Alfaparf Milano takes charge of the entire production process with complete autonomy. The brand's strong values - Italian dynamism, innovation and diversity - have led the company to become an international name in the beauty industry and Italy's leading brand for hair dyeing and hair care.

Alfaparf Milano's products are suitable for every hair type in the hair care sector with the Semi di Lino collection. Lisse Design is the one for keratin smoothing treatments, the Precious Nature hair color scores with natural ingredients, while the patented Color Wear hair color with its vegan formula further develops the tone-on-tone concept. The Hair Supporters is suitable for sensitive scalps, That's It for anti-yellow cast and with Blends of Many an entire collection has been created just for men's hair care. BB Bleach - a full range of three bleaching powders - makes it easy to achieve the desired shade. Hair styling products from Alfaparf Milano cover a wide range, from hair sprays to dry shampoos. To complete its offer, Alfaparf Milano also provides various products in the field of Hydrocarbons & Developers.