Directions Hair Care & Hair Styling

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Essex-based La Riche Directions Ltd. was founded in 1981 and has been distributing its exclusive products worldwide ever since - "Made in England". La Riche Directions offers hair color in over 30 vibrant and intense colors. La Riche Directions hair colors impress with their easy application. Before dyeing, wash hair with a pH-neutral shampoo and apply as much as needed to towel-dried hair. Then comb the hair evenly and leave the dye on for 15-30 minutes. The color can be intensified by heat or longer exposure, and it conditions the hair at the same time, like a wellness pack. Finally, rinse the color La Riche Directions from the hair thoroughly. This tinted gel conditioner has not been tested on animals. The line continues to expand and the latest trends will be considered in the production of future new colors.